Fashion marketing is a completely fresh and intriguing field that is frequently combined with merchandising. The six-month to three-year study is focused on the commercial side of the fashion industry, with an emphasis on modern marketing and management tactics, strong communication skills, and the integration of fashion, business, and design.
Fashion marketing can be studied at the undergraduate, postgraduate, and diploma levels in India. From understanding the core of the fashion design process, communication channels, and their applications to transforming the value of raw materials in retailing, Fashion Marketing opens the door to a wide range of opportunities in public relations and advertising, fashion management, marketing and sales, and so on.
B.A. (Fashion Merchandising and Production) Eligibility
- 10th/12th/graduation from any recognised board/university.
- Students appearing or waiting for their final exam/semester result may also apply.
- Minimum age of the candidate should be 16 years.
- Must have good English communication skills.
Admission Process for Fashion Marketing
- Fashion Marketing aspirants in India are required to go through a portfolio review and interview round.
- Many institutes also shortlist/select candidates on the basis of their merit in the qualifying exam.
- For an undergraduate course in the specialization, institutes may conduct an entrance exam or accept the score of a national level design entrance exam.